Decades of psychological research show that simply repeating a small action in a consistent context, leading to a perceived reward, forms a habit.

This connection between cue, action, and reward is how a habit is born, AKA the habit loop.

We can trigger positive reinforcement through an external reward, like money, food, or praise—or in this case, a cute and stylish bracelet.

Loops are designed to be your constant cheerleaders, offering daily encouragement as you work towards building better habits. They not only track habits but also serves as cheerleader and accountability partner providing a visual reminder and a daily reward.