Why Loops?

Decades of psychological research consistently show that mere repetition of a simple action in a consistent context, which leads to some sort of perceived reward forms a habit.

This linking of cue, action, and reward is how a habit is born. Aka the habit Loop.

We can trigger positive reinforcement through an external reward, like money, food, or praise or in this case a physical gift.


How does it work

It's simple really.

  1. Put on a bracelet every day you stick to your goal
  2. Be sure you stick to it or you need to start over
  3. Reach 30 days, replace singles with milestone bracelet
  4. Keep going until you have formed a new habit!

What can I use these for?

Break a habit, like drinking, smoking or nail biting. Or start a new positive habit like reading a page a day, or meditation, washing your face. It doesn't have to be big. Small changes matter too.

How long does it take?

The time it really takes to form a habit can depend on different things like length of time you have had the habit or difficulty of new habit. It is important to remember everyone is different and there is no magic number. Consistency is the key. So be kind to yourself.

How do I take care of my bracelets?

Though you can wear your bracelets everyday, they are not water proof. So expect color variations to happen. If you want them to last longer take them off before you get wet. If the bracelet snaps open, simply screw it back together lightly.

Break your loop

Change isn’t easy, but it's possible! We believe we can create change given the right time and motivation. Something YOU can do for YOU.